image Don’t Be Clothes Minded | Campaign

UCC LGBT* society have created a new visual campaign that challenges what clothing means in our present society as a medium of expressing an individual’s gender.

This photograph campaign presents six individuals of varying gender and sexual identities but this cannot be interpreted through their clothing. The anonymity present in this campaign is used to highlight the excessive association society places upon an individual’s identity and their clothing. Gender is socially constructed but clothing is used as an instrument to enforce this construct. UCC LGBT* Society want to examine and deconstruct this social condition; no one should be clothes minded.

arent my sexuality dont define gender dont make the man expressing individuality genderless more than what i wear

“The campaign is a visual communication of the struggles gender and clothing place on individuals when society inflicts norms upon them. Discrimination is rooted in the unknown and the different, but this campaign is highlighting that what someone wears will never define them.” — Society auditor, Matt Kennedy

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